Why A Narrative Lifestyle Brand?

My name is Joshua Stanley. I am the founder of Narrative, and I am so excited to announce the official launch of the Narrative Lifestyle Brand! We at Narrative are so excited to share these pieces; especially with our first, limited edition, collection, "Reclaim The Narrative.” In preparation for this launch, I have been asked by many,  "why start a lifestyle brand?"

Narrative was founded on the concept of uniting the world of independent creatives who are challenging the world around us through faith, art, and storytelling; and as we have been discussing and thinking through what it really means to be united and how people become united, we came across this idea of being united by physical objects. Our core has always been sharing the stories of artists who are challenging the world, but there's something special about having a physical connection to another human being, and that is what we are trying to share with this lifestyle brand. This brand is a way to connect artists around the nation in a more intimate way. 

We are very intentional about calling ourselves a lifestyle brand;  because we aren't just sharing a piece of clothing. We at Narrative, are ultimately united together by the way we live, by the way we challenge the world, and by the way we examine faith, art, and storytelling in a deeper way. That is the connection that we share, and that is what this lifestyle brand represents and is designed to strengthen.

By Joshua Stanley