Reaching Our Audience

How are we supposed to reach an audience that doesn't want to listen? How do we share our controversial opinions with those who might be angered by them?

Rashida Jones is not yet a household name in the same way that George Clooney or Kate Middleton is but she deserves to be. Fans of The Office and Parks and Recreation may know her as Karen Filippelli and Ann Perkins respectively. Others may know her from her stint in other mainstream films such as I Love You, Man, The Social Network, and The Muppets. Jones has also worked as a writer with credits on shows such as Black Mirror, and the upcoming Toy Story 4. She recently produced the documentary series Hot Girls Wanted, a scathing indictment of the pornography industry, which is what we will mainly be focusing on.

I recently spoke about Hot Girls Wanted on an episode of the Narrative Podcast, in which I brought Jones's interview with Vice about the series as my recommendation. The interview touches on many of the things talked about the documentary series one of which is the continued discussion of the undiscussed dichotomy between sex and feminism. Jones brings a somewhat controversial opinion on the subject, expressing her opinion that women should have the freedom to do what they want with their bodies but believes that pop culture has become so sexualized that women are expected to live up to an unrealistic sexual standard. She also notes that this mentality has created a link between pop culture and the porn industry, creating a way for those working in the industry to prey upon and exploit young women who somehow end up working there. Jones shares all of these opinions an interviewer who appears very skeptical of Jones's points. Jones kindness and passion allow for a respectful discussion between the two.

Jones has opened a door by expressing these opinions. Her high standing in the film and television industry has allowed her to pursue her passion for social justice using documentary as a tool to achieve this. Her calm but firm approach allows her to express her controversial opinions in a way that is more likely to be accepted by a wide audience. We can all learn something about reaching audiences through her persistence, calculation, and authenticity. If our messages are important then we must be cautious how we share them. Whether we are sharing messages of social justice, equality, or messages about our faith we have to share them in a way that is without judgment or anger. In many ways, we should share our messages as Christ did. With both honesty and humility. In love.

By Mya Anderson